'Shop Different': Apple Retail Pioneer Ron Johnson Shares the Inside Story

Back in 1999, unhappy at how Macs were being positioned in traditional computer retail stores, Steve Jobs decided that Apple needed to make its own push into retail. The man he brought on to lead the initiative was Ron Johnson, previously the vice president of merchandising at Target. Johnson and writer Zander Nethercutt have teamed up for a new book entitled Shop Different: How Retail Revealed Apple's Genius , releasing next Tuesday, September 22, and I recently had a chance to read through the