Apple is hiding tiny 'hello' signs for iPhone 18 Pro users to find

Apple has hidden tiny "hello" signs inside its retail stores, giving customers something to hunt for and a reason to try out the new iPhone 18 Pro's cameras. Image credit: @Apple___Sora via X The signs feature Apple's iconic cursive "hello" script. And they're small for a reason: Apple has tucked them into spots that make them natural targets for the iPhone 18 Pro's telephoto camera.