Evercore raises AAPL price target to $380 on new iPhone demand

Investment firm Evercore believes that upgrade demand for the iPhone 18 Pro range and new Apple Watch Series 12 is higher than predicted, prompting a target rise of $15. Apple's new iPhone 18 Pro range is now in stores. Back in May 2026 , Evercore raised its price by $35 to $365, arguing that investors were ignoring Apple's long term prospects.