Issuers Race to Win Spending Before the Card Arrives

Waiting for a physical card to arrive is becoming less relevant to the moment when an issuer can start competing for a cardholder’s spending. PYMNTS Intelligence’s “ Issuer Engagement Playbook, ” produced in collaboration with Visa DPS , finds that 59% of U.S. card issuers now offer automated or real-time card issuance to digital wallets, up from 32% a year earlier.