Apple softens EU tracking prompts after antitrust pressure

Apple will allow developers in five European Union countries to replace its App Tracking Transparency (ATT) pop-up with a redesigned, less intrusive version , following a multi-year antitrust investigation by Germany’s federal competition regulator. Apple has agreed to update its app requirements for requesting user consent to track activity across other apps or websites, following new agreements with select European competition authorities. The consent prompt will remain and appea