Your smartwatch is probably good enough, and the market knows it

TL;DR Global smartwatch shipments fell 4% year over year in Q2 2026, as people held onto their existing watches for longer. Huawei led global shipments, while Apple posted the fastest growth among the top five smartwatch brands. Counterpoint expects just 1% shipment growth in 2026, but AI and advanced health features could give users more reason to upgrade.