How On turned garden hoses and Halloween videos into a $4 billion sports brand

Over the course of 16 years, David Allemann, cofounder and co-CEO of On, helped build a $4 billion sports brand with a garden hose, a Roger Federer dinner, and a young designer who watched a Halloween YouTube video. But he says the defining decade for On is still ahead. He breaks down what the first-of-its-kind LightSpray robotic process says about On’s innovation philosophy.