Prasar Bharati seeks feedback on AI avatars & content creation; suggests mandatory labeling

Download a copy of the Expression of Interest here: [ pdf ] In an attempt to expand its use of AI avatars , Prasar Bharati, India’s public service broadcaster, is seeking industry feedback on a draft Expression of Interest (EOI) to empanel agencies, studios, and start-ups for AI-generated avatars and other AI content creation, localisation, and archive repurposing across its broadcast and digital platforms, including WAVES OTT, Doordarshan, Akashvani and DD India. Notably, the draft EOI incorpor