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deep tech PYMNTS.com September 16, 2026

Meta Tests AI as the Upsell for Free Social Media

Meta Tests AI as the Upsell for Free Social Media
AI Summary

Meta is asking consumers who have never paid for Instagram, Facebook or WhatsApp to pay for new versions of them that have more features. 15) launched Meta One with more than 50 features and said it has reached 15 million subscriptions and trials to date. Meta One folds the single-app plans the company rolled out earlier this year, Instagram Plus and Facebook Plus at $3.99 a month and WhatsApp Plus at $2.99, into two consumer bundles.

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