Google Debuts Agentic Tools to Prep Retailers for Holidays

Google is unveiling agentic artificial intelligence commerce updates for merchants ahead of this year’s holiday shopping season. “Finding the perfect holiday gift has always taken thought and research, and today’s shoppers are increasingly turning to AI to discover products, compare options, and make buying decisions,” the company said in a news release Wednesday (Sept. “To succeed in this new era of commerce, businesses need to know how customers are discovering them through conversational