AI Picks the Shortlist Before Retailers Get the Click

Before a shopper ever reaches a retailer, an artificial intelligence assistant may have already narrowed the field to three options. Making that shortlist is becoming its own competition. The PYMNTS Intelligence report “ The AI Power User Gets Pickier ,” the September edition of the Consumer AI Benchmark Report , found that 23% of consumers in the United States used AI for product discovery during the past year.