“Crazy nonsense”: Benioff dismisses the SaaSpocalypse and launches AIforce

Salesforce chief executive Marc Benioff has dismissed months of talk about a “SaaSpocalypse”. “We’ve been hearing all this kind of crazy nonsense about the SaaSpocalypse, especially over the last six months,” he said on Tuesday, opening the Dreamforce 2026 keynote in San Francisco. “Hasn’t it been wild?” he asked the audience.