Social Media Shapes Gen Z Credit Card Switching

For Generation Z , the search for a new credit card is extending beyond bank websites, comparison sites and direct mail into social feeds, where influencers are becoming another source of information about which cards are worth considering. Among Gen Z consumers who changed their primary credit card, 22% used organic social media or influencer content to discover or research the card they ultimately selected, according to the September PYMNTS Intelligence report “ The Switching Trigger: How Issu