Google AI Automates Ad Bidding and Budget Pacing

Google has unveiled some soon-to-be-released artificial intelligence (AI)-powered bidding and budgeting tools for Search and Shopping. “By pairing smarter bidding strategies with flexible budgets, you can capture high-value opportunities without the manual heavy lifting,” Josh Braverman , group product manager, Google Ads, wrote in a Thursday (May 7) blog post announcing the tools. One tool currently in beta is journey-aware bidding, which enables advertisers to track their full lead-to-sales jo