NODWIN Gaming Launches Sports Vertical, Ex-Adidas Executive Gurbaksh Virdi To Lead

IPO-bound NODWIN Gaming has launched NODWIN Sports, a mainstream sports vertical focused on developing sporting properties, mass-participation events, and commercial partnerships. The move expands NODWIN Gaming’s play beyond gaming and esports as it looks to build a broader youth media and entertainment business spanning live events, content, and intellectual property (IP). The vertical will develop original sports and fitness properties, advise sports federations and governing bodies, facilitat