Shopify Says AI Search Boosts Conversions by 80%

Shopify is leveraging agentic artificial intelligence to transform digital commerce discovery, lower startup barriers for small and medium-sized businesses, and reinforce its core payments and checkout infrastructure, executives said Thursday (Sept. Speaking at the Goldman Sachs 2026 Communacopia + Technology conference, Shopify Chief Financial Officer Jeff Hoffmeister and VP of Product and Head of Growth Archie Abrams detailed how agentic commerce feeds traffic into Shopify’s centralized o