Study Finds Credit Card Loyalty Is More Fragile Than It Looks

A credit card can go from first choice to forgotten backup faster than an issuer can say “statement credit.” Once the wallet changes order, the next purchase often follows the new leader. “ The Switching Trigger: How Issuers Can Stop Their Credit Cards From Losing Top-of-Wallet Status ” was produced by PYMNTS Intelligence in collaboration with Elan Credit Card . The report explores how consumers choose a primary credit card, why they replace it and what can convince them to stay.