This AI startup wants to help smooth complex industrial materials sales

While many AI companies are betting their products can be useful to a broad segment of businesses, a startup called Emanate is taking the opposite approach, building highly targeted tools designed for complex sales transactions in the industrial materials sector. Founder and CEO Kiara Nirghin says the somewhat esoteric market, which includes manufacturers, distributors, and service providers working with materials from steel building materials to metal piping, has intricate sales processes invol